It is well-documented that poor use of social media can derail careers. However, it’s just as likely that social networks such as Twitter, Facebook and LinkedIn could help you land your next job.
A 2013 study by the recruiting technology company Jobvite found that 94% of employers use or plan to use social networks as part of their hiring process. Some employers use social-media tools to locate candidates worth calling in for interviews, and others use them to weed out applicants who seem unprofessional or otherwise problematic. With dozens of qualified job hunters applying for most openings these days, employers often search for any excuse to remove candidates from contention.